Tiger Woods and Celebrity Coverage in the Media...

So I know a ton of people have written about this already, but how can I not mention the whole Tiger Woods situation? I mean, its been weeks since the story surfaced and its still all over the media. It seems like every time I turn on the television I hear something about one of his many mistresses, his cancelled appearances, debates over whether his wife should stand by him, questions about the future of his endorsement deals, and about a million other topics related to Tiger Woods. I don’t really understand why so much focus is put on celebrities personal lives in the media. If it were only on shows like E! News and TMZ, that would be understandable, but it seems like entertainment news is slowly infiltrating other aspects of the media as well, to the point where celebrity based stories are made to be just as important as hard hitting journalism. Maybe it is the fact that certain people are perceived as such great role models and when they hit a rough patch, it comes across as newsworthy? I don’t know… what does everyone else think? Why do celebrity news stories, such as Tiger Woods infidelity, get made out to be so important in the media?